Growing Family acquires Today's Parent Group from Hunter McLean



NEW YORK, March 31, 1998 - Growing Family, Inc., a Sentinel Capital Partners portfolio company, announced today the acquisition of Today's Parent Group from Hunter McLean, a leading Canadian publishing company.

Today's Parent Group, based in Toronto, Ontario, is the leading Canadian provider of in-hospital product sampling services to new mothers.

Growing Family, located in St. Charles, Missouri and the parent company of FirstFoto, is the leading provider of in-hospital baby portrait services in the U.S. and Canada, and enjoys exclusive, multi year contracts with more than 2,750 hospitals in North America. Approximately 3.2 million babies are born annually in hospitals served by Growing Family. In addition, Growing Family has the most comprehensive and accurate demographic database of families with newborns in North America and can offer a powerful and captive distribution channel to leading consumer product/service companies seeking proprietary and timely access to new mothers.

Growing Family is currently executing a growth strategy, called Helping New Moms, which capitalizes on the company's proprietary database, unique relationship with mothers of newborns, and ability to access these mothers on a timely basis. The acquisition of Today's Parent enables Growing Family to accelerate the rollout of its hospital sampling service throughout North America. Growing Family already has secured significant contracts from leading consumer product companies wishing to reach Growing Family's customers. Growing Family was established in 1954 and has an established track record of consistent growth and profitability.