Growing Family acquires First Impressions



NEW YORK, January 22, 2002 - Growing Family, Inc., a Sentinel Capital Partners portfolio company, today announced that it has completed an add-on acquisition of the First Impressions newborn photography business. Growing Family is the nation's leader of in-hospital infant photography.

"Over the past four years, First Impressions has developed many relationships in the healthcare industry and has earned a reputation for innovative and quality service," said David A. Van Vliet, President and CEO of Growing Family, "This acquisition fits perfectly with Growing Family's growth plans and allows us to expand our in-hospital newborn portrait service coverage and help even more new families celebrate and commemorate the birth of a new baby."

With the acquisition of First Impressions, the third largest provider of infant photography, Growing Family will now secure service agreements with an additional 146 hospitals and reach approximately 3 million new families a year within hours of the child's birth.

Growing Family, the nation's leading in-hospital infant photography provider, services hospitals across the U.S. and Canada. Providing products like the First Foto®, baby's first newborn photo, and WebNursery®, baby's first web page, Growing Family strives to provide valuable and relevant products and services to new parents and partner hospitals.