Sentinel sells Growing Family in management buyout transaction



NEW YORK, August 23, 2006 - Sentinel Capital Partners, a private equity firm that invests in promising, smaller middle market companies, announced today the sale of Growing Family, Inc. in a management buyout transaction. Growing Family is the leading North American provider of in-hospital infant portrait services.

Established in 1954, Growing Family's core business provides infant photography services for 2,200 birthing hospitals in the United States and Canada, and operates under the FirstFoto trade name. Growing Family's second business is a rapidly growing information and marketing service business targeting large consumer product/service companies and new families.

Growing Family's representatives personally interact with more than 70% of all new mothers in North America within hours of the birth event. Because of this interaction, Growing Family possesses the most comprehensive and current database of families with newborns and can offer a powerful and captive distribution channel to leading consumer product/service companies seeking proprietary and timely access to new mothers. Growing Family has capitalized on its unique relationship with new mothers by building an information and marketing service business designed to provide consumer product/service companies with a portal to its customer base and to give new mothers information about and access to a variety of products and services.