Sentinel Capital Partners acquires High Bar Brands


New Platform Builds on Firm's Vehicle Aftermarket Expertise


NEW YORK, December 19, 2023 – Sentinel Capital Partners, a private equity firm that invests in promising midmarket companies, announced the acquisition of High Bar Brands, LLC, the leading manufacturer and distributor of branded aftermarket products for heavy-duty trucks and trailers. The terms of the deal were not disclosed.

High Bar's product portfolio includes poly fenders, floormats, couplings, pintle hitches, stainless steel accessories, and mud flaps. High Bar's manufacturing experience spans nearly 100 years, and its iconic brands—Minimizer, Premier Manufacturing, Dieters, Panelite, and Viking—are renowned for superior durability, safety, and functionality. High Bar serves more than 1,300 customers including leading aftermarket distributors, dealers, and OEMs in North America, Central America, and South America. The end users of High Bar's products are fleet managers and owner-operators across infrastructure, waste management, agriculture, food service, forestry, over-the-road trucking, and other markets. By building brand awareness among end users, High Bar's impressive sales and marketing has driven consistent sales growth.

"High Bar's differentiated go-to-market strategy is a win for all our channel partners," said Christopher "CT" Thorpe, High Bar's CEO. "Our products are designed to serve the unique needs of every fleet, and our deep connections with drivers, owners, and fleet managers plays a crucial role in establishing our brands as industry standards for quality."

"High Bar Brands' market presence is second to none, with all brands commanding leadership positions in their respective categories," said Owen Basham, a Sentinel partner. "We're excited to partner with High Bar and its talented management team through its next chapter of growth."

Sentinel's experience in the vehicle aftermarket sector includes investments in Empire Auto Parts (a specialty distributor of aftermarket parts serving collision repair centers), Holley (branded high-performance automotive products for car and truck enthusiasts), SONNY'S Enterprises (conveyorized car wash systems), and Vintage Parts (distributor of slow-moving and inactive OEM replacement parts).